Ashley is an academically trained human factors engineer and anthropologist focusing on human computer interaction (HCI) and user experience (UX) research and design. She is passionate about organizing and tea. Currently, she works as a UX Principal for Smartsheet. Before her latest role, she taught and designed instructional material for User Experience Design Immersive courses with General Assembly. Her past students work for organizations such as Disney Interactive, Wells Fargo, Microsoft, and Amazon.
She has her B.A. in anthropology from UCLA and M.S. in human factors and systems engineering from Embry-Riddle Aeronautical University. Her writing has been published in a number of journals, magazines, and books, including a behavioral psychology textbook for Oxford University Press. She has worked with organizations, such as: Walmart, Frontier Communications, and The Veteran's Administration (VA).
Animate things are more important than inanimate. Put people before protocol, process, and products.
Be honest, objective, and authentic. Have integrity and a healthy respect for time - it is a precious, limited resource. RTFM.
Know the goal, figure out the most direct way to get there, and get there - without sacrificing beauty or quality.
Make the hard things easier and the easy things more fun.
Explore & understand the design challenge. Uncover insights about the domain, organization, & user. Discover the conceptual underpinnings for multiple possible solutions.
Create a strategy & plan of attack for the design based on the data collected in the Research & Understanding phase. The first “tangible” design elements emerge. This phase is chalk-full of rapid iteration & exploring multiple possible design solutions.
Prototype & Test
Build a prototype, which is a representation of a design created for the purpose of testing and drawing from those tests real-world specifications. Then, run a usability test, which is an evaluation method where representative users interact with a design (or a representation of that design) for the purpose of learning how usable that design actually is.
Good visual design can make emotional connections that communicate the brand and instill trust. We specify the look, feel, and behavior of our designs so they can be turned into releasable products.
We continue to track the performance of our designed solution, as well as continue to improve how we work as teams.
To learn more, read Ashley's deck on human-centered design.
by Yvon Chouinard to learn excellent leadership
by Greg McKeown to learn how to make sense
by Alan Cooper to learn the industry version of UX
by Rogers, Sharp, & Preece to learn the academic version of UX
by Dan M. Brown to learn to be a good person and team member