Design & Think
Ashley Karr | UX Principal

CV

Fourteen years of experience and counting.

 

Education

Embry‐Riddle Aeronautical University (ERAU)

  • Daytona Beach, FL
  • Master of Science Human Factors & Systems Engineering, GPA: 4.0, Graduated With Distinction 2011

Emory University

  • Center for Lifelong Learning
  • Atlanta, GA
  • Post‐Baccalaureate Professional Certificate Finance, Graduated 2008

La Universidad de Granada, España

  • Granada, España
  • Study Abroad Program in Spanish Language, Culture, & History 2002

University of California Los Angeles (UCLA)

  • Los Angeles, CA
  • Bachelor of Arts Anthropology Subspecialty Medical & Psychological Anthropology; GPA 3.67, Graduated Cum Laude 2003

Academic Accomplishments

Embry-Riddle Aeronautical University

  • Qualified for & accepted into Psi Chi (Psychology Honors Society)
  • Presenter 2010 & 2011 Human Factors & Applied Psychology (HFAP) Conference
  • Human Factors & Ergonomics Society (HFES) member
  • Volunteer & attended expert witness workshop at the 2010 HFES Annual Meeting
  • Team lead in engineering design competition with Auburn Engineers
  • Wrote research & funding proposal for Protect the Force to redesign protective equipment for female workers
  • Team lead & cost‐benefit analyzer for FAA’s University Design Challenge
  • Member of electrical systems engineering team for ERAU’s EcoCar (hybrid electric vehicle)
  • Awarded Amelia Peabody Aviation Fund Scholarship

UCLA

  • Accepted into & participated in UCLA’s Departmental Honors Program (only 8 students per department per year are accepted - this is a great honor within the University of California system)
  • Trained in ethnographic & qualitative data collection & analysis; content coding; grant & thesis writing & editing; participant interviewing; transcription; research presentation
  • Named Undergraduate Research Scholar by UCLA College of Letters & Sciences
  • Awarded Wasserman Foundation research grant, named Wasserman Scholar

Work History

Smartsheet

Bellevue, WA | User Experience Principal | August 2016 – Present

  • Manage a team focusing Smartsheet’s features directly tied to the company's revenue streams, including but not limited to: onboarding, pricing, and payments
  • Support UX Director in developing and growing our UX department
  • Ensure that our team practices the entire, human-centered design process: Research & Understanding, Planning & Strategy, Prototyping & Usability Testing, & Visual Design & Specification
  • Integrate the UX process into the broader Agile product design process

General Assembly

New York, Los Angeles, Seattle | Lead User Experience Instructor, Program Manager | January 2014 – July 2016

  • Created curricula for and taught design and tech related workshops, as well as a full-time, 10-week, UX Design Immersive (UXDI) course
  • Formed partnerships with companies such as UserTesting.com, The Noun Project, Amazon, Google, and Axure
  • Trained hundreds of thousands of people on UX related topics
  • Graduated 200+ students from UXDI - my graduates earn on average 20% more than they did before attending my course, and they work at organizations such as Microsoft, Amazon, Google, Wells Fargo, and Disney

Design and Think (formerly AshleyKarr.com)

Multiple Locations | User Experience Consultant, Business Owner |December 2012 - Current

Kards.in

Seattle, WA | User Experience Consultant | May 2017 - July 2017

  • UX/UI consulting to prepare founders for seed funding round

Adobe

San Francisco, CA | UX Consultant, Twitch Channel Host | March 2016

  • Presented on Adobe’s Twitch channel live-stream as an industry leader in Experience Design using AdobeXD (formerly Project Comet)

  • Provided six hours of live content, which included an overview of UX best practices, a UX case study walk-through, and the building of a prototype based upon the case study

  • Will continue to create live-streams with Adobe to teach and promote AdobeXD

Persado

New York, New York | User Experience Consultant | January 2014 - March 2014

  • Requirements & user data gathering & documentation, information architecture, wireframing, user interface evaluation & design, usability testing

Frontier Communication

New York, New York | User Experience Consultant | November 2013 – December 2013

  • Requirements & user data gathering & documentation, information architecture, wireframing, user interface evaluation & design, usability testing

Green Dot

Pasadena, CA | User Experience Consultant | March 2013 – November 2013

  • Helped create a cohesive brand across multiple stacks in an Agile work environment

  • Increased form completion rates & online sales
  • Improved account management tools
  • Carried out a complete overhaul for GreenDot Bank's mobile presence.
  • Skills: requirements & user data gathering & documentation, ethnography, persona creation, use case creation, information architecture, wireframing, rapid prototyping, user testing, responsive UI design, style & development guide creation

UCSF

San Francisco, CA | Health Sciences Researcher | December 2012 – August 2013

  • Researched, developed, prototyped, & designed digital media rich marketing, outreach & education campaign with the California Department of Public Health, NIOSH, & CDC
  • Formulated & conducted focus groups; collected & analyzed quantitative & qualitative data & translated data into design components
  • Maintained design team organization & documentation through the design process

Veteran’s Administration

Iowa City, IA | Research Scientist | Aug 2011 – Aug 2012

  • Designed & conducted research to evaluate usability, effectiveness, satisfaction with, & acceptability of electronic personal health records, mobile phone applications, web-based applications, software, & telemedicine clinics
  • Established VA's first telemental health clinic with patient-end positioned in non-VA secure facility; designed study to evaluate efficacy of care & program design

Embry-Riddle Aeronautical University

Daytona Beach, FL | Research Assistant | Aug 2009 – May 2011

  • Instructed & developed curricula for statistics, research, design, & bioengineering courses
  • Oversaw over forty semester-long undergraduate design projects
  • Wrote work-place safety assessment program & conducted assessments with Occupational Health & Safety Department
  • Focus group member NextGen research & technology roundtable sponsored by FAA
  • Columnist for Embry‐Riddle newspaper, The Avion

Agnes Scott College

Atlanta, GA | Adjunct Professor | Sept 2007 ‐ Aug 2009

  • Taught & developed curriculum for university course focusing on occupational safety & health

Emory University

Atlanta, GA | Web Developer, Technical & Copy Writer, UX Consultant | Mar 2007‐ Aug 2007

  • Developed websites for Emory Human Resources & Faculty Staff Assistance Program
  • Responsibilities: general user interface (GUI) design, wireframing, usability testing, web content / copy writing & editing, use case & persona creation

www.ashleykarr.com

Los Angeles, CA | Web Developer, Technical & Copy Writer, UX Consultant | Mar 2003 ‐ Mar 2007

I worked as a web developer, copy writer, and UX consultant beginning in 2003. One of the beautiful things about this experience was that I instinctively applied my skills as anthropologist to my design process. I did not know that this was ground-breaking material - I was just a twenty-something trying to support myself and do good work. My clients, such as the Ojai Music Festival and The Wellness Community, were primarily in the non-profit, arts, and entertainment sectors. My roles and responsibilities ranged from digitizing and cataloguing photo archives to helping create one of the first YouTube channels. My tools included HTML, CSS, Photoshop, and Illustrator. Most of the projects I worked on during this time in my career have long since reached the end of their lifecycle, but if you would like more information, please ask.


Publications

ACM SIGCHI Interactions

  • UX columnist for ACM / SIGCHI's journal, Interactions
  • Karr, A. (2015). UX Research vs. UX Design. Interactions, Volume XXII.6, 7.

Elsevier

  • Contributing author & assistant editor
  • Myers, K., & Turvey, C. L. (2013). Telemental health: clinical, technical, and administrative foundations for evidence-based practice. London: Elsevier

Oxford University Press

  • Contributing author
  • Creed, A. (2012). Organisational behaviour. Oxford: Oxford University Press

American Society of Mechanical Engineers

  • Contributing author
  • Carter S, White D, Karr A, Liu D. Systems Engineering Development on a Student-Designed B20 Plug-In Hybrid Electric Vehicle for the EcoCar Competition. ASME. Energy Sustainability, ASME 2011 5th International Conference on Energy Sustainability, Parts A, B, and C ():1781-1785. doi:10.1115/ES2011-54382

Speaking

UserTesting.com Everyday Insights Roadshow

  • Seattle, WA | January 10, 2017
  • Topic: UX Sketching
  • Voted Most Valuable Session

User Defenders

  • Remote | June 14, 2016
  • Topic: User Experience Professionals Work with Users

IN-NW Digital Innovation Conference

  • Seattle | April 27, 2016
  • Topic: Bridging the Digital Divide - How UX and Marketing Can Work Together

Experience Design Online Conference

  • San Francisco | March 15 - 17, 2016
  • Topic: The World of Experience Design

TryMyUI Webinar

  • Remote | October 30, 2015
  • Topic: Design Thinking & Aha Moments

Geek Week

  • Seattle, WA | September 24, 2015
  • Topic: Design Thinking & Aha Moments

ACT-W

  • Seattle, WA | May 16, 2015
  • Topic: Intro to UX & Sketching User Experiences

WiUX

  • Seattle, WA | April 11, 2015
  • Topic: Intro to UX & Sketching User Experiences

House of Genius

  • Seattle, WA | April 7, 2015
  • Judge for Startup pitches

General Assembly

  • New York, Los Angeles, Seattle | January 2015 - July 2016
  • Lead over 30+ sessions on topics ranging from wireframing to ethics in design

Languages

  • English (native speaker)
  • Spanish (conversational)

Computer Based Skills

Usability Testing

  • Morae
  • Web-based usability testing applications such as: Validately, UserTesting.com, UserZoom, TryMyUi.com, Usability Hub, Optimal Workshop, etc.

Statistical Analysis

  • SPSS
  • Excel
  • Google Analytics

Prototyping & Design Software

  • Adobe Creative Suite (Ai & Ps in particular)     
  • Balsamiq   
  • Axure
  • Sketch
  • InVision

Front-end

  • HTML
  • CSS
  • JavaScript

Miscellaneous

  • CORE (systems engineering software)
  • Microsoft Office Suite
  • G Suite

Certificates & Training

  • Graphic Facilitation and Graphic Recording through The Grove Consulting
  • AUXP  (Associate  User  Experience  Professional)  with the  Board  of  Certification  in  Professional   Ergonomics
  • mHealth  (Mobile  Healthcare  Technologies)  certificate with the American Telemedicine Association
  • Human  Factors  in  Telemedicine certificate with the American Telemedicine Association
  • Expert  Witness  Training  with the Human Factors and Ergonomics Society  
  • Series  7  &  Certified  Financial  Planning  (CFP)  licenses  

Organizations

  • UCLA  Alumni  Association
  • Anita  Borg  Institute
  • ACM/SIGCHI  
  • Embry-­‐Riddle  Alumni  Association
  • Visual  Media  Alliance
  • HFES  
  • Wasserman  Foundation  Scholar
  • Presidential  Classroom
  • Psi  Chi  
  • Women  for  Women  International
  • Alpha  Lambda  Delta
  • Who's  Who  
  • National  Society  of  Collegiate  Scholars
  • Phi  Eta  Sigma