Ashley worked with GreenDot Bank to help create a cohesive brand across multiple stacks; increase form completion rate & online sales; improve account management tools; and carry out a complete overhaul for GreenDot Bank's mobile presence.
Green Dot Web
Ashley was tasked with improving the Green Dot web experience in the following ways:
- Increase the online sales funnel conversion for getting a card online
- Increase the online card activation funnel conversion
- Retain more customers by encouraging using and reusing their Green Dot card via direct deposit
- Increase online self-help while decreasing call-in for help
- Stakeholder interviews
- Task analysis
- Persona development
- Navigation explorations
- Prototyping & usability testing
Green Dot Mobile
Ashley was tasked with carrying out a complete overhaul for GreenDot Bank's mobile presence.
Multiple rounds of quick, light prototyping & usability testing