Design & Think
Ashley Karr | UX Principal
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Persado

UX Research & Design for Sales Force Marketing Cloud

Unlimited A/B Testing for Email

Overview

Ashley prototyped, tested, and validated a web based application, Persado Go. Persado Go is the first-ever completely automated self-service persuasion automation solution for customers requiring instant turn around through an easy-to-use interface. The test results are calculated and presented within the app and help email marketers create successful marketing campaigns. The application launched in the fall of 2014 on HubExchange, the app marketplace for Sales Force Marketing Cloud.

SKILLS
IA, UX/UI, usability testing, product design, loving statistics 

TOOLS
Balsamiq, Illustrator, Photoshop

CLIENT
Persado

INDUSTRIES
Computational Linguistics, Marketing